Many businesses just post their content on top social media sites and hope for the best, and that may work for them, but some fine-tuning can also make a huge difference. When in doubt, flat out ask your customers, it’s better than wasting time. If you were one of your customers or a potential customer, would you want to read it? Would you find it useful? If the answer’s no, it’s back to the drawing board. It may be hard to be objective about your labor of your love, but try to look at your content from an outsider's point of view. People respond best to content that is simple to understand, contains surprising or little known information, and speaks to general human existence. That video or blog could be too long and difficult to understand for your readers’ busy schedules. Maybe the content itself is confusing, cluttered, or convoluted. When in doubt, ask them what topics they would like to see more. Customer research is key when interacting with them in-person and online. Maybe the subject matter doesn’t resonate with your audience because it doesn’t speak to their interest or concerns. The problem with getting your content off the ground may actually be the content itself. Great content deserves an audience, so here are some tips to turn things around: Don’t rely on SEO alone and let strong content fade off into the sunset. Instead, it’s sitting there collecting dust on some corner of the Internet, where no one will know of its greatness. It’s also not helping your business acquire new customers.
You think you’ve brought your A+ game to that informative video, helpful blog, or funny social media post, but it’s not quite getting the traffic you hoped it would.
You toil and spend hours working on high-quality content for your business only for its greatest hits to be a band of tumbleweed.
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